Your customer doesn’t distinguish between your marketing promise and your service delivery. To them, it’s all one experience. Read Jennifer Harrington’s piece in Ad Age on why it’s time to unify customer experience and brand experience.
Dark Matter Blog
Archive for May, 2025
Eat In or Dine Out: Higher Ed Marketing and Banana Bread with Kerry Salerno
May 21st, 2025
by hat-admin
by hat-admin
What does it take to lead marketing for Babson College, the Wall Street Journal’s #2 best college in the United States? An A+ in-house marketing team augmented by top-of-their-class freelancers. Kerry Salerno, Vice President Marketing & Communication at Babson, is Jen Harrington’s guest on the newest episode of Eat In or Dine Out—the show where top […]
Mo Takes Gold
May 8th, 2025
by hat-admin
by hat-admin
MountainOne climbed to the top at the Neffies, winning gold in three categories. The awards were announced at the New England Financial Marketing Association Spring Conference in Portland.
Talent is the Real Battlefront in Agency VS In-house Debate
May 7th, 2025
by hat-admin
by hat-admin
When your brand needs to ramp up marketing, the question you must answer is about talent—not agency vs. in-house—writes HATCH CEO & Founder Jennifer Harrington in SmartBrief. Freelancers now represent over 50% of the creative workforce in marketing and advertising, per a 2023 Upwork study. Whether inside or out, on payroll or on contract, brands are […]
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