AN AGENCY THAT’S
NOT SO … AGENCY-Y.

Jennifer is the founder and CEO of HATCH The Agency. Since 2009, she and her agency have been helping brands big and small and across all categories find their voice and drive their business forward. Prior to HATCH, she was a managing partner at Trinity Communications where she led client services and managed relationships with world-class brands like Fidelity, Liberty Mutual, and John Hancock. She has been recognized as one of Boston’s ‘40 under 40’ by the Boston Business Journal and was awarded the Greater Boston Chamber’s Pinnacle Leadership Award for Entrepreneurship in 2021. Jennifer sits on several non-profit and foundation boards that focus on fair access to public arts education. When she’s not working tirelessly for her clients, she’s busy with her other full-time job – corralling her husband, four children, and two rambunctious dogs.

Dorothy is the President of HATCH Talent, HATCH The Agency’s full-service talent recruiting and placement arm. She combines her networking and team-building skills with an intuitive knowledge of client needs to provide spot-on talent solutions. She leverages her vast, fully vetted network to provide the best talent to ultimately help clients achieve their business objectives. Before joining HATCH Talent, Dorothy was the Head of Global Creative Operations at IDEXX. Prior to IDEXX, Dorothy helped start two creative agencies: as COO at HeyLet’sGo and CMO at Sleek Machine. Earlier career roles include stops at Hill Holliday, Mullen, and Fidelity Investments. Her leadership positions included standing up an in-house agency, talent recruiting, production, new business development, creative management, and project management. Which is all to say, she wears more hats than just about anyone we know.

Alyssa is HATCH The Agency’s employee #2. And over the past 10+ years, she’s been partnering with companies big and small to form marketing and communications programs that lead to their growth. Her experience spans across all manner of branding projects – from strategy through to implementation. She has built expertise in areas including marketing planning, website strategy, and campaign management. On top of all this, she also has experience working within “in-house” marketing teams, which gives her a unique understanding of the challenges service brands face. In her spare time, Alyssa is a passionate supporter of her local community. She sits on the Advisory Board of Community Cooks, a Somerville non-profit organization that provides home-cooked meals to neighbors in need, helping the organization with their marketing strategy, development, and events.

Doug is a versatile copywriter with experience solving creative challenges for brands across a broad range of industries in just about every medium. He combines a detail-obsessed sense of craft with a mind for the big picture, and brings a collaborative spirit to every client partnership, resulting in compelling, strategic, effective work. Over the last 13 years, Doug has concepted and written branding and advertising campaigns for national and regional clients including Athenahealth, Boston Medical Center, GE, iRobot, Computershare, Harvard University and Truth Campaign. Before HATCH, Doug’s career included stints at Boston advertising agencies Brand Content, Genuine, Small Army, and HeyLet’sGo in addition to in-house experience at educational, travel, and not-for-profit organizations. Add this all up, and you’ll find a five-tool writer – funny, emotional, technical, you name it, it’s in his bag.

Lindsay began her advertising career in 2007 at Digitas, focusing on digital efforts for Procter & Gamble. She launched both North American and global initiatives for Oral-B, Crest and Olay. In 2012, she moved to Hill Holliday with a desire to diversify her skillset beyond digital and into broadcast/holistic campaigns. Lindsay helped orchestrate Liberty Mutual’s social program, including their award-winning Olympics “RISE” platform. She later managed accounts in a range of industries, from hospitality (Great Wolf Lodge) to home improvement (Olympic Paint) to banking (Bank of America). In 2018, she was promoted to a VP/Account Director, leading the Capella University account where she launched a new integrated brand campaign. Since 2020, Lindsay has been working with HATCH The Agency managing projects for Hood, Blue Cross Blue Shield of Massachusetts and Quicken. Lindsay’s focus is on building strong client relationships, gaining a deep understanding of consumer targets and delivering communications to help grow her clients’ businesses.

The first rule of HATCH Talent is, well, talent. And there’s no shortage of that with our Director of Talent, Laura Mastroianni. For over a decade she’s been helping talent find the perfect home at agencies including The Martin Agency, EP&Co, and Hill Holliday. Prior to agency life, she worked in recruitment at Bank of America. Laura brings a unique blend of expertise in HR and Talent Attraction. She’s successfully driven creative approaches to help companies evolve recruitment practices while solving business challenges. She serves as a talent advocate and brings a passion for matching clients and creative talent together in ways that create meaningful work. Simply, Laura has a knack for making the perfect connection.

Think you’re a country music fan or expert? Let us introduce you to Danielle. After graduating from the University of Southern California with a degree in Business Administration and Marketing, she spent several years working at the Academy of Country Music as an Events Coordinator, helping to organize concerts and events. Before her time at the ACM, she worked at Boston’s own Harpoon Brewery helping to produce their charitable events. Considering how rowdy the country music and beer scenes can be, there isn’t a project she can’t handle.