We’re agency people. That’s how we know agencies need to change. We’ve always loved the creativity agencies generate. But we also learned, in our previous agency lives, that accessing that creativity — quickly, flexibly, at a transparent price — can be way harder for clients than it needs to be.

Go on...

We built HATCH to remove the barriers between brands and the creativity they need to thrive. We do it by serving up creativity in three flavors: marquee projects, ongoing support in-between those projects through our Subscription, and access to top-tier talent. After a decade and a half of helping brands get creative, we think we’re onto something.

The HATCH team brings together wildly talented, widely experienced individuals who believe great work is made together. Through open communication; shared values and shared laughs; and constant collaboration between agency and client, strategy and account and creative services, production and media partners.

Learn a little about us below,
then say hey if you’re ready for a chat.

Founded in
Boston, Mass.
Agencies in one:
HATCH The Agency
& HATCH Talent
Jen Harrington
CEO, Founder

Jennifer is the founder and CEO of HATCH The Agency. Since 2009, she and her agency have been helping brands big and small and across all categories find their voice and drive their business forward. Prior to HATCH, she was a managing partner at Trinity Communications where she led client services and managed relationships with world-class brands like Fidelity, Liberty Mutual, and John Hancock. She has been recognized as one of Boston’s ‘40 under 40’ by the Boston Business Journal and was awarded the Greater Boston Chamber’s Pinnacle Leadership Award for Entrepreneurship in 2021. Jennifer sits on several non-profit and foundation boards that focus on fair access to public arts education. When she’s not working tirelessly for her clients, she’s busy with her other full-time job – corralling her husband, four children, and two rambunctious dogs.

Dorothy Urlich
President, HATCH Talent

Dorothy is the President of HATCH Talent, HATCH The Agency’s full-service talent recruiting and placement arm. She combines her networking and team-building skills with an intuitive knowledge of client needs to provide spot-on talent solutions. She leverages her vast, fully vetted network to provide the best talent to ultimately help clients achieve their business objectives. Before joining HATCH Talent, Dorothy was the Head of Global Creative Operations at IDEXX. Prior to IDEXX, Dorothy helped start two creative agencies: as COO at HeyLet’sGo and CMO at Sleek Machine. Earlier career roles include stops at Hill Holliday, Mullen, and Fidelity Investments. Her leadership positions included standing up an in-house agency, talent recruiting, production, new business development, creative management, and project management. Which is all to say, she wears more hats than just about anyone we know.

Alyssa Napoleon
Senior Vice President of Client Services

Alyssa is HATCH The Agency’s employee #2. And over the past 10+ years, she’s been partnering with companies big and small to form marketing and communications programs that lead to their growth. Her experience spans across all manner of branding projects – from strategy through to implementation. She has built expertise in areas including marketing planning, website strategy, and campaign management. On top of all this, she also has experience working within “in-house” marketing teams, which gives her a unique understanding of the challenges service brands face. In her spare time, Alyssa is a passionate supporter of her local community. She sits on the Advisory Board of Community Cooks, a Somerville non-profit organization that provides home-cooked meals to neighbors in need, helping the organization with their marketing strategy, development, and events.


See yourself
at Hatch?

Bring your talent and a fresh perspective to our agency. And some new memes to our group text.

Driven to build
diverse and
equitable teams

HATCH values diversity and equity on our team and in our talent network. We also understand just valuing diversity isn’t enough — we have room to get better, and we are actively working to make it happen.

Let's Do
This Thing

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