We’re agency people. That’s how we know agencies need to change. We’ve always loved the creativity agencies generate. But we also learned, in our previous agency lives, that accessing that creativity — quickly, flexibly, at a transparent price — can be way harder for clients than it needs to be.

Go on...

We built HATCH to remove the barriers between brands and the creativity they need to thrive. We do it by serving up creativity in three flavors: marquee projects, ongoing support in-between those projects through our Subscription, and access to top-tier talent. After a decade and a half of helping brands get creative, we think we’re onto something.

The HATCH team brings together wildly talented, widely experienced individuals who believe great work is made together. Through open communication; shared values and shared laughs; and constant collaboration between agency and client, strategy and account and creative services, production and media partners.

Learn a little about us below,
then say hey if you’re ready for a chat.

Founded in
Boston, Mass.
Agencies in one:
HATCH The Agency
& HATCH Talent
Jen Harrington
CEO, Founder

Jennifer is the founder and CEO of HATCH The Agency. Since 2009, she and her agency have been helping brands big and small and across all categories find their voice and drive their business forward. Prior to HATCH, she was a managing partner at Trinity Communications where she led client services and managed relationships with world-class brands like Fidelity, Liberty Mutual, and John Hancock. She has been recognized as one of Boston’s ‘40 under 40’ by the Boston Business Journal and was awarded the Greater Boston Chamber’s Pinnacle Leadership Award for Entrepreneurship in 2021. Jennifer sits on several non-profit and foundation boards that focus on fair access to public arts education. When she’s not working tirelessly for her clients, she’s busy with her other full-time job – corralling her husband, four children, and two rambunctious dogs.

Dorothy Urlich
President, HATCH Talent

Dorothy is the President of HATCH Talent, HATCH The Agency’s full-service talent recruiting and placement arm. She combines her networking and team-building skills with an intuitive knowledge of client needs to provide spot-on talent solutions. She leverages her vast, fully vetted network to provide the best talent to ultimately help clients achieve their business objectives. Before joining HATCH Talent, Dorothy was the Head of Global Creative Operations at IDEXX. Prior to IDEXX, Dorothy helped start two creative agencies: as COO at HeyLet’sGo and CMO at Sleek Machine. Earlier career roles include stops at Hill Holliday, Mullen, and Fidelity Investments. Her leadership positions included standing up an in-house agency, talent recruiting, production, new business development, creative management, and project management. Which is all to say, she wears more hats than just about anyone we know.

Alyssa Napoleon
Senior Vice President of Client Services

Alyssa is HATCH The Agency’s employee #2. And over the past 10+ years, she’s been partnering with companies big and small to form marketing and communications programs that lead to their growth. Her experience spans across all manner of branding projects – from strategy through to implementation. She has built expertise in areas including marketing planning, website strategy, and campaign management. On top of all this, she also has experience working within “in-house” marketing teams, which gives her a unique understanding of the challenges service brands face. In her spare time, Alyssa is a passionate supporter of her local community. She sits on the Advisory Board of Community Cooks, a Somerville non-profit organization that provides home-cooked meals to neighbors in need, helping the organization with their marketing strategy, development, and events.

Joe Krikava
Creative Director, Art

Joe brings a deep passion for design and storytelling to his creative director role at HATCH. In his 15 years of advertising experience, Joe has done breakthrough work for national and regional brands including Bank of America, McDonald’s, HOOD, Titleist, 47Brand, MountainOne Bank, and Boston Medical Center. His art direction skills and creative leadership have helped to generate award-winning campaigns across platforms including TV, digital, social, out-of-home and print. In 2017, Joe was asked to join the faculty at MassArt—his alma mater—to help reintroduce advertising to the Communication Design department. His class offers an honest industry perspective and focuses on strategy and creative concepting.

Megan Mead
VP Account Director

Megan’s father was a bigwig doctor in Boston. While that didn’t inspire her to head to medical school and don a stethoscope and scrubs, it did help her understand the value of diagnosing a problem and formulating a plan to solve it. For more than 15 years, she’s been guiding brands through rebranding initiatives, new product launches, and multi-channel advertising campaigns. In short, she’s pretty much done and seen it all. Before joining HATCH, Megan’s career landed her at a few different agencies in Boston and Chicago working on accounts like McDonald’s, MillerCoors, John Hancock, Great Wolf Lodge, and Liberty Mutual, among others. Today she’s running point on all things HOOD, juggling new client projects as they come in, and heading up the agency’s new business efforts. Megan is also a mother of three girls under the age of 6, so to say she can handle any problem you throw at her is an understatement.

Laura Mastroianni
Director of Talent, HATCH Talent

The first rule of HATCH Talent is, well, talent. And there’s no shortage of that with our Director of Talent, Laura Mastroianni. For over a decade she’s been helping talent find the perfect home at agencies including The Martin Agency, EP&Co, and Hill Holliday. Prior to agency life, she worked in recruitment at Bank of America. Laura brings a unique blend of expertise in HR and Talent Attraction. She’s successfully driven creative approaches to help companies evolve recruitment practices while solving business challenges. She serves as a talent advocate and brings a passion for matching clients and creative talent together in ways that create meaningful work. Simply, Laura has a knack for making the perfect connection.

Doug Murphy
Associate Creative Director, Copy

Doug is a versatile copywriter with experience solving creative challenges for brands across a broad range of industries in just about every medium. He combines a detail-obsessed sense of craft with a mind for the big picture, and brings a collaborative spirit to every client partnership, resulting in compelling, strategic, effective work. Over the last 13 years, Doug has concepted and written branding and advertising campaigns for national and regional clients including Athenahealth, Boston Medical Center, GE, iRobot, Computershare, Harvard University and Truth Campaign. Before HATCH, Doug’s career included stints at Boston advertising agencies Brand Content, Genuine, Small Army, and HeyLet’sGo in addition to in-house experience at educational, travel, and not-for-profit organizations. Add this all up, and you’ll find a five-tool writer – funny, emotional, technical, you name it, it’s in his bag.

Danielle Bardier
Account Executive

Think you’re a country music fan or expert? Let us introduce you to Danielle. After graduating from the University of Southern California with a degree in Business Administration and Marketing, she spent several years working at the Academy of Country Music as an Events Coordinator, helping to organize concerts and events. Before her time at the ACM, she worked at Boston’s own Harpoon Brewery helping to produce their charitable events. Considering how rowdy the country music and beer scenes can be, there isn’t a project she can’t handle.

Lindsay Fletcher
Account Director

Lindsay has spent over a decade working at large Boston-based advertising agencies. At Digitas, she launched both the North American and global initiatives for P&G’s Oral-B, Crest, and Olay brands. She then moved to Hill Holliday and helped orchestrate Liberty Mutual’s social program, including their award-winning Olympics “RISE” platform. She later managed accounts across a range of industries: hospitality (Great Wolf Lodge), home improvement (Olympic Paint), banking (Bank of America), and education (Capella University). Since 2020, Lindsay has been helping HATCH The Agency manage projects for Hood, Blue Cross Blue Shield of Massachusetts, and Cambridge Innovation Center. While this all might seem like a lot for one person to juggle, Lindsay is also the mom of three boys under the age of 7. So, work is almost like a mini vacation.


See yourself
at Hatch?

Bring your talent and a fresh perspective to our agency. And some new memes to our group text.

Driven to build
diverse and
equitable teams

HATCH values diversity and equity on our team and in our talent network. We also understand just valuing diversity isn’t enough — we have room to get better, and we are actively working to make it happen.

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This Thing

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