Dark Matter Blog

  Stephanie Browne is a talent and diversity leader who’s helped build marketing teams for organizations like Blue Cross Blue Shield of Massachusetts. She’s also a wine industry entrepreneur and cookbook author. We’d call that a perfect pairing for an Eat In or Dine Out guest.   Stephanie is Jen Harrington’s guest on a freshly […]

Heritage brands face real challenges when making changes. But that’s (usually) only because people care. Cracker Barrel’s new logo reminds us that while customers may love a brand, loyalty doesn’t always mean unconditional approval. Check out MarketWatch’s article to learn more about the effects their new logo is having and to read what HATCH’s founder, […]

Escape the Algorithm, HATCH’s imaginative brand campaign for Peabody Essex Museum, was selected to be featured in the new issue of Lürzer’s Archive, the globally recognized publication and online platform showcasing the best and most innovative advertising campaigns from around the world. The campaign repositioned the 225-year-old PEM as a curated antidote to digital monotony—driving […]

HATCH’s very own Jen Harrington joined Stephanie Browne, author of Sipping Sense: Uncorking the Flavors of Wine, Entertaining, and Healthy Cooking and host of the Sips N’ Swigs podcast, to discuss how to develop a full-bodied brand using the classic 4 C’s. 🔗Listen to the episode here: And this won’t be the last time you see […]