Dark Matter Blog

HATCH’s national broadcast campaign for fintech pioneer Quicken was honored in multiple categories at the Ad Club of Boston’s Hatch Awards on October 23. “Pony” brought home bronze in Video :30 and Under Single Entry, while the full “Do More With Your Money” TV campaign was honored with bronze in the Video :30 and Under […]

  By Jennifer Harrington, CEO, HATCH Article originally published on Advertising Week   AI is getting scarily good at creating content. Yes, it can write your blog posts, fill your content calendar and even try to develop a personality. With so much content already being planned, drafted, polished and published by AI, it’s no surprise that brand […]

HATCH has returned to Boston with a new office alongside established media agency Norbella. The strategic move will enhance collaboration between the agencies while also serving to strengthen their commitment to the city’s thriving creative community. The co-habitation brings together two women-owned, fiercely independent agencies with a history of successful collaborations and several mutual clients in categories […]

Wednesday = Meet an Indie Agency Day. This week? A Boston branding shop that’s figured out something most agencies haven’t. Jennifer Harrington founded HATCH 16 years ago with a simple recognition: Incredible talent was falling out of agencies and going independent. So instead of fighting it, she built around it. Four years ago, Dorothy Urlich […]

On a brand-new episode of Eat In or Dine Out, Derek O’Brien CMO of Peabody Essex Museum pops by Jennifer Harrington’s kitchen to: 🤝  Talk about when, why, and how the PEM marketing team partners with external agencies. 🏛️  Share what’s exciting and challenging about building and leading a museum marketing team. 🍱  Dine out […]

HATCH CEO & Founder Jennifer Harrington joined Sean Halter, host of the Rise of the Independent Podcast, on-site at Advertising Week in New York to discuss the new ways marketing leaders are sourcing talent, why independent agencies like HATCH are creating their own content, and more.   Watch Jen and Sean’s conversation now: