Cracker Barrel’s New Logo Cracks Under Heritage Brand Pressures

Heritage brands face real challenges when making changes. But that’s (usually) only because people care. Cracker Barrel’s new logo reminds us that while customers may love a brand, loyalty doesn’t always mean unconditional approval.

Check out MarketWatch’s article to learn more about the effects their new logo is having and to read what HATCH’s founder, Jennifer Harrington, has to say about it.

The full MarketWatch article can be found here.