A New Menu for Modern Marketing

 

When HATCH CEO Jen Harrington invites CMOs into her kitchen, the conversation is anything but small talk. Her new YouTube series, Eat In or Dine Out, tackles one of the hottest topics in marketing today — finding the right balance between in-house and outsourced talent.

In candid, flavorful episodes, she explores how brands are rethinking creative partnerships, sourcing cultural insight, and building agility in an era of constant change.

On Internationalist Marketing TV with Deborah Malone, Jen explains CMOs are juggling capacity and competency challenges in an environment where the fundamentals of brand building remain essential—but the tools, timelines, and talent sources are shifting rapidly. The rise of AI, platform complexity, and always-on content demands have collided with new freelance ecosystems and hybrid internal teams. The result? A marketing world where the “lines” between internal and external partners have blurred, if not disappeared entirely.

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The Internationalist focuses on the continual reinvention of marketing by highlighting the ideas of inspirational marketers around the world as they move the industry forward. Internationalist Marketing TV shares these perspectives through video with case studies, interviews, discussions, and personal stories.

Marketer driven, The Internationalist is now in its 19th year, and was founded by former Ad Age and CNBC executive, Deborah Malone. Originally created as a trade publication, The Internationalist continues to serve an audience of 20,000+ with online content, podcasts, and video.

The Internationalist is especially proud of its MARKETING MAKES A WORLD OF DIFFERENCE™ initiative which represents a global revolution in purposeful and sustainable marketing objectives and possibilities. We’re also proud of our long-term Global Alliance with ANA (Association of National Advertisers), the world’s oldest and largest marketing trade groups.

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