FOR IMMEDIATE RELEASE
HATCH Launches Cultural Advisory Council to Advance Inclusive and Impactful Brand Storytelling
Boston, MA – February 4, 2025 – HATCH, a creative branding agency and talent consultancy, is proud to announce the launch of its Cultural Advisory Council (CAC), a diverse collective of industry professionals dedicated to enhancing cultural inclusivity and consumer relevance in brand work. The CAC will serve as a strategic resource to ensure HATCH’s branding work and advertising campaigns are not only innovative but also reflective of diverse perspectives and free from bias or blind spots.
“At HATCH, we believe deeply that diverse perspectives are essential to outstanding creative,” said Jennifer Harrington, CEO and Founder of HATCH. “The Cultural Advisory Council embodies our commitment to ensuring the creative we produce for our clients is culturally resonant, equitable, and inclusive. By working with this incredible group of advisors, we can push our work further—helping brands engage authentically with their audiences and foster meaningful connections.”
The CAC is comprised of distinguished professionals from a range of industries, including healthcare, finance, education, fashion and the arts. These individuals bring a wealth of lived experiences and marketing expertise to the council, guiding HATCH’s efforts to integrate diversity, equity, and inclusion (DEI) principles into every stage of the creative process. The council will review and stress-test creative concepts, providing insights to ensure that branding and advertising initiatives align with contemporary cultural contexts.
In addition to providing input on select creative, the CAC will have more general discussions on DEI-related issues in branding and industry-wide challenges such as bias in AI and representation in media. The council’s work will empower brands to move beyond performative gestures, creating marketing and storytelling that is truly reflective of the diverse world we live in.
For more information about the Cultural Advisory Council and HATCH’s commitment to inclusive branding, please visit hatchtheagency.com or contact Jennifer Harrington at jharrington@hatchtheagency.com.
HATCH is an independent, woman-owned creative branding agency and talent consultancy. By integrating consultative talent sourcing and creative branding services into one agency, HATCH adapts to the continually evolving goals and needs of modern brands.
Media Contact:
Jennifer Harrington
617-391-0194
jharrington@hatchtheagency.com