MOUNTAINONE DELIVERS FINANCIAL LITERACY FOR TEACHER APPRECIATION WEEK

To mark Teacher Appreciation Week, MountainOne gave educators something better than apples.

The Massachusetts community bank delivered free activity boxes to first-grade classrooms in the cities and towns it serves to help teachers introduce their students to early lessons in financial literacy.

Inside the box, teachers found a series of three storybooks created by MountainOne and Boston creative agency HATCH to introduce kids as young as five to foundational financial lessons through adventure and storytelling, plus activity sheets, plush toys, and swag that go along with the stories.

Illustrated by Laura Salafia and authored by Doug Murphy, the books feature Mo the Mountain Goat, MountainOne’s brand “spokesgoat,” learning age-appropriate lessons about financial themes like the importance of planning for the future, the power of saving, and the value of hard work.

“75% of gen alpha kids want more personal finance education,” said Doug, HATCH’s creative and brand director. “By delivering these storybooks to classrooms in their communities, MountainOne to helping kids take the first steps down the right financial path.”

Originally published in Little Black Book.