POV - HATCH The Agency

April 7, 2026

Participation Over Perfection: Why Museum Brands Belong to Everyone

For the American Alliance of Museums, HATCH CEO & Founder Jennifer Harrington writes about the democratization of museum messaging.

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AD AGE: ADVICE IS NICE, BUT ADVOCACY IS BETTER

HATCH’S Jennifer Harrington on why women in advertising need sponsorship.

OWN IT Team & Culture Panel Features Dorothy Urlich

Women’s Agency Ownership Summit Comes to Chicago in April 2026

Eat In or Dine Out: Scaling, Selling and Dunkin’ With Carrie Kerpen

Building one of the world’s first social media agencies was just the appetizer.

Inc. Names Jennifer Harrington to 2026 Female Founders 500

Inc.’s annual Female Founders list celebrates the nation’s most innovative women entrepreneurs.

Dorothy Urlich Named to ANA In-House Excellence Jury

The awards celebrate the strategies, creativity, and business results that fuel brand growth from within.

February 23, 2026

Jen to Judge the ANA’s 2026 REGGIE Brand Catalyst Awards

Ever wanted to be judged by Jennifer Harrington? This is your chance.

February 4, 2026

Four Lessons on Museum Branding in a Participatory Age

How museums can redefine brand leadership through transparency, inclusion and co-creation.

January 30, 2026

Campaign: Which Books Inspire Adlanders?

Campaign asked adland to give book recommendations on literature that shaped their approach to creativity.

January 26, 2026

In Her Own Words: Jen Harrington Featured in The Business Journals

The HATCH founder shares why women-owned agencies are critical to a changing industry.

January 22, 2026

A New Menu for Modern Marketing

January 22, 2026

Are Young Creatives Changing The Industry? Insights and Bites with The One Club’s Yash Egami

Will the new generation of creatives have to change the way they work to fit into the advertising industry? Or is it the industry that will have to change?

December 18, 2025

Thanks for sharing!

Eat In or Dine Out was a 2025 most shared show on Spotify!

December 2, 2025

Ad Age’s Judy Pollack: Small Agencies and Cupcakes

On Eat In or Dine Out, the Executive Editor of Ad Age tells HATCH CEO & Founder Jennifer Harrington why small agencies are having a moment.

October 29, 2025

HATCH Wins at Ad Club Hatch Awards (No Relation)

HATCH’s work for Quicken was recognized in multiple categories at the 64th Annual Hatch Awards.

October 29, 2025

When It Comes to Content, the Choice Is Generic vs. Genuine

In a world where AI is perfecting every brand’s grammar, who’s perfecting your brand’s personality?

October 29, 2025

HATCH Returns to Boston with Norbella Shared Office Space

The strategic move enhances collaboration between the independent, women-owned agencies.

October 29, 2025

Watch HATCH on “Meet an Indie Agency”

We joined Kyle O’Brien from Indie Agency News to introduce HATCH to the world on “Meet an Indie Agency.”

October 29, 2025

Eat In or Dine Out: Curating Creative Teams with Derek O’Brien

Peabody Essex Museum's CMO, Derek O'Brien, chats with Jen about creating the perfect marketing team.

October 8, 2025

JEN HARRINGTON JOINS SEAN HALTER LIVE AT ADVERTISING WEEK

The two discussed new, flexible ways CMOs are finding the marketing talent they need.

September 16, 2025

5 WAYS TO LOCK IN YOUR SALES STORY

At Startup Boston Week, HATCH CEO & Founder Jennifer Harrington joined fellow CEOs and leaders to discuss the key moment in every startup’s growth when the founder must pass the baton in order to scale sales.

September 16, 2025

HATCH Unveils Dynamic Brand Identity for Nantucket Historical Association

'Faraway from the Expected’ positions beloved 130-year-old organization as gateway to island's hidden stories beyond whaling.

August 28, 2025

Eat In or Dine Out: Talent, Diversity and Wine with Stephanie Browne

Author & Executive Stephanie Browne joins Jen on the latest episode of Eat In or Dine Out for the perfect pairing of hiring diverse talent and a delicious recipe from Stephanie’s cookbook.

August 25, 2025

Cracker Barrel’s New Logo Cracks Under Heritage Brand Pressures

HATCH's Jen Harrington shares POV on heritage brands making change in MarketWatch's Cracker Barrel article.

August 21, 2025

Escape the Algorithm in Lürzer’s Archive

HATCH’s Jen Harrington on the Sips N’ Swigs Podcast

Jen Harrington joined Stephanie Browne to discuss how to develop a full-bodied brand using the classic 4 C's.

Inside the Shift: Why Hybrid Teams Are Your Competitive Edge

Read Dorothy Urlich's op-ed, originally published by ANA

Jennifer Harrington Joins the Own It Podcast

Hear what Jen has to say about how women agency owners can lift each other up, and why it’s essential to build on-ramps into the creative economy for the next generation of diverse talent at the link in the comments.

Eat In or Dine Out: Agency Partnerships and Ice Cream with Jill Amato

In this episode, host Jen Harrington welcomes her longtime friend and marketing powerhouse Jill Amato from MountainOne Bank. They chat all things agency partnerships, brand culture, and why it's totally okay to be a little weird when it comes to bank branding. (Spoiler: whipped cream is not invited to this party.)

Why Brands Should Unify Customer Experience and Brand Experience

Read Jennifer Harrington's piece in Ad Age on why it's time to unify customer experience and brand experience.

Eat In or Dine Out: Higher Ed Marketing and Banana Bread with Kerry Salerno

On the second episode of Eat In or Dine Out, Jen chats with Kerry Salerno, CMO of Babson College, about augmenting in-house creative teams while baking banana bread.

Mo Takes Gold

MountainOne climbed to the top at the Neffies, winning gold in three categories. The awards were announced at the New England Financial Marketing Association Spring Conference in Portland.

Talent is the Real Battlefront in Agency VS In-house Debate

Read Jennifer Harrington's op ed featured in SmartBrief.

Eat In or Dine Out: Agency Collaboration and Pizza with CMO Kathy Klingler

Introducing Eat In or Dine Out from HATCH, where CMOs step into our CEO & Founder Jen Harrington’s kitchen for fresh, unprocessed conversations.

October 15, 2024

MountainOne’s Storybook Wins Industry Award

Mo the MountainOne Spokesgoat’s storybook won a 2024 American Bankers Association Brand Slam Award for best video campaign!

September 5, 2024

Truth In Branding

In an era when brands can be called out by consumers at any sign of inauthenticity, the strongest brands live by a single truth in everything they do.