A COMMUNICATIONS AGENCY BRAND THAT
ONE-UPS THE INDUSTRY

Brand Strategy / Brand Identity / Design
 
In PR and communications, the playing field shifts by the minute. So with 20 years in the game — that’s more than 7,000 24-hour news cycles — Tier One Partners has experienced a lot of change. Somewhere in their growth from a small and scrappy PR firm into a holistic communications consultancy, they outgrew their old brand. Time for another change.
 
 

The IDEA

FINDING THE ONE

Tier One is a one-stop shop for clients’ communication needs, from old-school, work-the-phones PR to TikTok trends. They’re also known for embedding themselves with clients to the point of forming one integrated team. It all comes down to one.

 
 
 
 

 

A BRAND THAT STANDS
OUT — PERIOD.

We created a new Tier One logo that combines boldness with warmth — like a close friend who never holds back their honest opinion. Beyond the logo, we developed a tagline (“We are one.”) and a fully thought-out brand identity from colors to type to photography to voice.

 
 
 
 
Back to work
 

Let's Do
This Thing

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