THE FUTURE OF HEALTHCARE HAS AN ADDRESS

Video / Advertising / Social
 
What’s next in healthcare happens at CIC, an innovation campus that offers up-and-coming companies fully outfitted labs, flexible coworking space and shared resources and equipment. As organizations reconsidered their space needs, CIC wanted to show them — not just tell them about — the impactful work happening within its walls.
 
 
 

The IDEA

Hear from the people
curing cancer

Talking about “innovation” in vague terms isn’t compelling. Curing cancer? That is. We created a video series focusing on the vital work being done at CIC, like small biotech company Century Therapeutics’ efforts to develop new ways to fight cancer.

 
 

OOH/SOCIAL

SUPPORTING
THE STORIES

To reach healthcare leaders around the city and on their social feeds (medical geniuses scroll Instagram, too), we extended the campaign with out-of-home advertising and targeted social messaging.

 
 
 
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