Breaching golf etiquette for
breakthrough advertising

Advertising
 
Millennials are killing golf (allegedly). But Granite Links, a golf course and event venue outside Boston, isn’t giving up — they want to convince 20- and 30-somethings they’re a fun destination for dining, a wedding or even 18 holes.
 
 

The IDEA

A golf course doesn’t
have to be uptight

Golfers have to play by an exhaustive 162-page rulebook, and that’s without getting into the unspoken etiquette surrounding the game. But at Granite Links, rules are meant to be broken.

 
 
 

THE ADS

Flipping golf advertising
on its clubhead

In the golf industry, marketing usually exudes stuffy exclusivity. For Granite Links, open to the public, we did the opposite: Subverting the intimidating protocols of golf to welcome everyone into the club.

 
 
 
 
 
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