Creating a brand that accounts for growth

Brand Strategy / Design
Growth is critical for a business. But it’s possible to outgrow your brand — we see it often. The firm Gray, Gray & Gray was known and respected for accounting, but had expanded through acquisitions to offer much more. Their old brand no longer fit.


Less is more?
Not for this firm

Gray, Gray & Gray’s clients want more, more, more — attention, information, advice — and they want it fast. By continually adding and integrating services, Gray, Gray & Gray finds more ways to deliver.


More is

Through its 75-year history, Gray, Gray & Gray has resisted acquisition by larger accounting firms, staying independent and growing to be one of the top 200 firms in the U.S. Their new brand positions them to continue that impressive rise.
largest independent
accounting firm in
New England

The Brand

A brand identity
that’s ready to grow

In addition to a new logo and tagline, we developed a full brand identity system flexible enough to work well anywhere, from desktops to digital. User-friendly brand guidelines keep everyone on the same page.


Jim DeLeo
Leading Partner, Gray, Gray & Gray

“We had many thoughtful discussions with HATCH about the challenges we needed to solve. The result is a brand that we’re proud of and that makes a difference for our clients.”


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This Thing

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