THIS SPOT FOR HOOD COTTAGE CHEESE
WORKS LIKE MAGIC
Advertising
Many people love cottage cheese, especially Hood’s brand of it (several of them work at our agency). But for some reason they keep that love a secret. Hood wanted to bring excitement for their cottage cheese out into the open. To create an unapologetic celebration of Hood Cottage Cheese, we began with familiar CPG spot ingredients — food, actress, kitchen — then turned them upside down (in one case, literally) with TikTok-inspired optical illusions.
The Brand
NOW YOU’RE JUST BRAGGING
The Drum named the spot one of its top three U.S. ads of the month, writing “the special effects and edits make the ad a lot of fun.” See, we told you cottage cheese could be fun.
Let's Do
This Thing
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