Many people love cottage cheese, especially Hood’s brand of it (several of them work at our agency). But for some reason they keep that love a secret. Hood wanted to bring excitement for their cottage cheese out into the open. To create an unapologetic celebration of Hood Cottage Cheese, we began with familiar CPG spot ingredients — food, actress, kitchen — then turned them upside down (in one case, literally) with TikTok-inspired optical illusions.