As part of rebranding MountainOne, we developed a character: Mo the Spokesgoat. Sure-footed and resilient, Mo is a caprine stand-in for the bank’s dedicated, down-to-earth humans.
Once Mo got people’s attention, we wanted them to keep noticing MountainOne. Nature-inspired colors and landscape photos from MountainOne’s neck of the woods make the brand stand out.
Jill Amato
SVP of Marketing, MountainOne
“Having a spokesgoat helps our bank stand out in a crowded category and lets us talk about financial services with a sense of humor.”