What does a goat have to do with banking?
A lot, actually

Brand Strategy / Advertising / Content / Design / Digital / Comms Planning / Social
 
Regional banks can be tough to tell apart. Then there’s MountainOne. We created Mo the Spokesgoat to help them stand out, and to stand in for the bank’s dedicated, dependable, down-to-earth employees.
 
 

 

A SURE-FOOTED GUIDE
ON ANY TERRAIN

Once we introduced Mo, we put our spokesgoat to work everywhere from TV spots for home and business lending, to billboards for auto insurance, to — of course — social.

 
 
 

 

Mo is making
his mark

 

With their new star, MountainOne
is hiking its brand awareness to
ever-loftier peaks.
2.5
Million YouTube views of “Meet Mo”
 
 
 
 

Radio

 
 
 
 

Jill Amato
SVP of Marketing, MountainOne

“Having a spokesgoat helps our bank stand out in a crowded category and lets us talk about financial services with a sense of humor.”

 
 
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