What does a goat have to do with banking?
A lot, actually
Brand Strategy / Advertising / Content / Design / Digital / Comms Planning / Social
Regional banks can be tough to tell apart. Then there’s MountainOne. We created Mo the Spokesgoat to help them stand out, and to stand in for the bank’s dedicated, dependable, down-to-earth employees.
A SURE-FOOTED GUIDE
ON ANY TERRAIN
Once we introduced Mo, we put our spokesgoat to work everywhere from TV spots for home and business lending, to billboards for auto insurance, to — of course — social.
Mo is making
his mark
With their new star, MountainOne
is hiking its brand awareness to
ever-loftier peaks.
2.5
Million YouTube views of “Meet Mo”
Radio
Jill Amato
SVP of Marketing, MountainOne
“Having a spokesgoat helps our bank stand out in a crowded category and lets us talk about financial services with a sense of humor.”
Let's Do
This Thing
Enter your email and we’ll get in touch about working together.
